Kashmir Pashmina Gets Blockchain Authentication to Combat Counterfeiting
March 2024
The Jammu & Kashmir government launched a blockchain-based authentication system for genuine Pashmina products to combat the growing problem of counterfeit Pashmina flooding international markets. This initiative connects traditional crafts with modern technology, addressing a key challenge facing Kashmir's handicraft industry. The system provides QR codes that verify the authenticity of Pashmina products, ensuring consumers receive genuine handcrafted items while protecting artisan livelihoods.
UPSC Angle: This development is likely to appear in questions about technology integration in traditional industries, digital governance initiatives, or measures to protect geographical indication products. UPSC may test knowledge of how blockchain technology can support traditional craft authentication.