Social Influence and Persuasion — Revision Notes

⚡ 30-Second Revision

Attitude: affective, behavioural, cognitive components.
Influence is broader than deliberate persuasion.
Check source, message, recipient and opportunity.
Silence ≠ demonstrated informed agreement.
Reach ≠ behaviour; sequence ≠ exclusive causation.

2-Minute Revision

Diagnose before communicating. Belief and intention may coexist with a service barrier. Credibility requires relevant evidence and trust, not celebrity alone. Ethical persuasion keeps material information available and permits meaningful questions. Measure the intended practice over time and distinguish campaign effects from simultaneous service changes.

5-Minute Revision

Use the hypothetical mixed-waste collection case. Write one sentence each on the residents' knowledge, practical barrier, institutional response and evidence of improvement. Then explain why a million message impressions and a silent public meeting do not independently prove sustained informed participation.

Vyyuha Quick Recall

Source, message, recipient, opportunity, evidence.