Know India Programme — Definition
Definition
The Know India Programme is a flagship initiative of the Indian government specifically designed to connect young people of Indian origin living abroad with their ancestral homeland. Launched in 2003, this programme represents India's strategic approach to diaspora engagement, particularly targeting the younger generation of overseas Indians who may have limited exposure to contemporary India.
The programme is exclusively for diaspora youth aged 18-30 years, including both Persons of Indian Origin (PIOs) and Non-Resident Indians (NRIs). The fundamental objective is to bridge the generational and geographical gap between India and its diaspora by providing these young people with firsthand experience of modern India's achievements, cultural heritage, and developmental progress.
The programme typically runs for three weeks and covers multiple dimensions of Indian society, economy, politics, and culture. Participants are taken on a comprehensive journey across different Indian cities, where they interact with government officials, business leaders, cultural experts, and their Indian counterparts.
This exposure helps them understand India not just as their ancestral land but as a rapidly developing nation with significant global influence. The programme covers various themes including India's democratic institutions, economic growth story, technological advancements, cultural diversity, educational excellence, and social development initiatives.
Participants visit important historical sites, modern infrastructure projects, educational institutions, and business centers to get a holistic view of India's progress. The programme also includes cultural performances, traditional art workshops, and interaction sessions with prominent personalities from various fields.
What makes this programme unique is its focus on contemporary India rather than just historical or cultural aspects. While cultural heritage remains an important component, equal emphasis is placed on showcasing India's achievements in science and technology, space research, information technology, renewable energy, and other modern sectors.
This balanced approach helps diaspora youth appreciate both India's rich past and its promising future. The programme is implemented through the Indian Council for Cultural Relations (ICCR) as the nodal agency, working in coordination with various ministries, state governments, and cultural organizations.
The selection process is competitive, with applications received through Indian missions abroad. Priority is given to first-time visitors to India and those who can demonstrate their commitment to strengthening India-diaspora ties.
The programme has evolved significantly since its inception, adapting to changing global circumstances and diaspora needs. During the COVID-19 pandemic, virtual editions were introduced to maintain continuity and reach a broader audience.
The programme has also incorporated digital elements and social media engagement to enhance its impact and create lasting connections among participants.